Apple TV: Some menu items may not appear with software version 2.0

Issue or symptom

After upgrading to Apple TV software version 2.0, the following menu items may appear to be missing:

Note: Not all iTunes Stores offer the same content. The list of available items varies by country.

 

Solution

Your menu items should appear after following these steps:

  1. Navigate to Settings > General.
  2. In the General menu, select iTunes Store.
  3. Pick the store for the country where you are located. A checkmark will appear next to your selection.
Published Date: Feb 20, 2012